Manufacturing OEMs (Original Equipment Manufacturers) frequently launch sales promotion campaigns to introduce new products, boost sales of existing lines, or clear aging inventory. These campaigns often include targeted promotions tailored to specific demographics, such as senior citizen or veteran discounts. Channel partners are responsible for extending these promotions and discounts to end customers during sales transactions. Subsequently, OEMs reimburse these channel partners for the associated promotional costs.

The Manufacturing Sales Promotion Management application facilitates the creation and publishing of such sales promotions. OEMs can manage different types of sales promotions in MCO. These sales promotions can be attached with questionnaire templates and checklists which help in gathering sufficient information from the dealers when they file their sales promotions related claims.