Manufacturing OEMs (Original Equipment Manufacturers) frequently launch sales promotion campaigns to introduce new products, boost sales of existing lines, or clear aging inventory. These campaigns often include targeted promotions tailored to specific demographics, such as senior citizen or veteran discounts. Channel partners are responsible for extending these promotions and discounts to end customers during sales transactions. Subsequently, OEMs reimburse these channel partners for the associated promotional costs.
The MCO application facilitates seamless collaboration between OEMs and their dealers by streamlining the management of sales promotions and claims. The sales promotion framework within MCO allows OEMs to publish and manage promotional campaigns efficiently. At the same time, it enables channel partners to submit claims for reimbursement after completing product sales transactions under the terms of these promotions.
By leveraging this framework, manufacturers can ensure better transparency, faster processing of promotional claims, and stronger alignment between OEMs and their sales channels.
This feature enables the dealers to file such claims post vehicle sale. There are three parts to the sales promotion:
- Creation of sales promotion by the OEM.
- Creation of claim against the promotion by the dealer.
- Review and reimbursement for of the claim by the OEM.
The Manufacturing sales promotion management advanced plugin allows the users to use the above features. Additionally, the claim submission process and the claim review and approval process are both rendered using playbooks. The playbook provides the dealer user with a step-by-step guided process to enter asset details as well as respond to any questionnaires that may be part of the sales promotion. The playbook renders the claim review activity to the claims agent and also renders a check-list that can be used by the claims agent to verify if the claim meets all conditions as prescribed in the sales promotion.
The playbook is made available to the following persona:
|
User |
Description |
|
Manufacturing Operations Admin |
A member of the OEM organization and the MCO admin. Access to all Manufacturing Commercial Operations features and tables. They can perform both dealer and OEM (Original Equipment Manufacturer) operations They can add, remove, and, update the dealer members and assign the responsibilities to dealer members for approval or rejection of the claims. |
|
Claims Agent |
Member of the OEM team They can view, approve, and reject claims. |
|
Dealer Sales Agent |
Create, view, update, and cancel a sales promotion claim case. |
|
Dealer Operations Admin |
Create, read, update, or cancel all the claims. |
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